Every August, World Breastfeeding Week is celebrated in more than 170 countries around the globe. It is an annual reminder to improve the health of babies around the world by encouraging breastfeeding. Breast milk is the ideal food for babies. It is an amazing "brain food," containing more than 200 ingredients that are specifically designed to provide the most idealgrowth and development for the human body. Breast milk is rich in nutrients needed by the baby for brain growth and development.